Victorinox Festival Ready Website




Art Direction

Victorinox came to pd3 to produce a bespoke eComm site to showcase their upcoming Festival Ready range in collaboration with Christopher Raeburn. The journeys and overarching UX was handled by the digital agency that built the site while the concept, Art Direction and UI were our remit.


The concept was a virtual space with a showroom/boutique like depth to show off the cloting in the best possible light. To bring some depth and movement we incorporated parallax movement based slices of brand moving in a way inspired by Victorinox's core product - the Swiss Army Knife. The clothing was shot with a strong backlight to elevate it of the page while slightly softening the edges to allow it to feel part of the whole composition rather than product on a moving foreground/background.